Company history

Learn a little about the history of IBOX Musical

IBOX MUSICAL began in 1985, founded by Ismael Batista Moretti and his wife, Jaci Honório Moretti. At the time, Ismael worked as a driver at Liceu Noroeste school in Bauru, São Paulo, an institution recognized for its educational excellence and award-winning marching band parades.

Working closely with the band, Ismael began performing minor maintenance on wind instruments and manufacturing special cases, as there was a great need for transporting and preserving the equipment. He assembled the cases by hand at home and labeled them with the brand name “BOX.” Over time, he became known as “Ismael BOX,” a nickname that his friends shortened to “Mr. IBOX.”

Even with the growing popularity of his cases, Ismael continued to work as a school bus driver. Until, on a memorable day, a musician asked him to make an X-shaped keyboard stand. Ismael accepted the challenge and was so pleased with the result that he took photos of the product and distributed them to music stores in the city. The success was immediate, and stores began to order more products.

With demand increasing, Ismael decided to invest in equipment. He bought a welding machine and, with the indispensable support of his wife, Jaci, expanded production. Jaci, who was also a school bus driver, helped by transporting iron bars in the trunk of the bus for the manufacture of the products.

The couple’s dedication paid off. Ismael focused on production and developing new products, while Jaci took charge of the company’s finances. Adriano’s sister, Eva Moretti, also contributed by working as the company’s receptionist, helping to organize day-to-day operations and ensuring that everything ran smoothly.

The small company grew, and over the years, the IBOX brand became a benchmark in the music market, both in Brazil and in other countries.

The challenges and continuity of the legacy

After decades of hard work and achievements, IBOX faced significant challenges. In 2018, two events shook the company and the music community: the death of its founder, Ismael Batista Moretti, and a fire that destroyed the factory, including all machinery and the building.

At that time, the company was already in the hands of the couple’s son, Adriano Moretti, who took over the leadership in 2005. Even in the face of adversity, Adriano decided to continue his parents’ legacy. Having grown up in the factory environment and with extensive knowledge of the business, he joined forces with the team and friends to rebuild the company.

Adriano always wanted to expand the brand beyond Brazil’s borders. In 2016 and 2017, he participated in the NAMM Show in Anaheim, California (USA), where IBOX gained international visibility. It was at this event that Adriano met Martin Ritter, who became the brand’s international representative in 2020.

Martin’s work was fundamental to global expansion, consolidating IBOX’s reputation for the exceptional quality of its products. Today, the brand exports to more than 30 countries and is used by major artists in Brazil and around the world.

A legacy of innovation and excellence

Throughout its nearly 40-year history, IBOX MUSICAL has overcome countless challenges with determination, innovation, and dedication. The company, which started in the backyard of a home, has become a benchmark in the music market, recognized for the quality of its products and its loyalty to the values left by Ismael and Jaci.

Currently, in addition to the IBOX brand, the company also produces accessories under the DAMPER brand, both synonymous with quality and reliability in the music world. Under the leadership of Adriano Moretti, the family legacy lives on, taking IBOX to new heights in Brazil and around the world.